Debois started the year before because his team saw this growing and evolving male toy niche and believed someone needed to service it specifically. "When the dust had settled a couple of years later, the quality of male anal sex products was better by orders of magnitude and the landscape of male sexuality looked completely different," says Thomson. While sales figures for masturbators or cock rings have increased modestly in recent years at many outlets, almost across the board prostate massager sales have boomed massively.Ībandoning the quest to replicate human anatomy and embracing liberalized design dovetails with a move away from scandalous packaging and provocative designs to sleek modernism-things the average consumer wouldn't be ashamed to own. Thomson thinks it was around 2014 when these trends hit critical mass, redefining the total male toy market. " was a clamoring of brands to produce new and better prostate massagers," Thomson tells VICE-from larger toys to vibrating devices triggering a hands-free anal orgasm Babeland went from stocking two prostate toys in 2008 to 23 today. Long embraced by men who have sex with men as something like the male anatomical equivalent of the g-spot, heterosexual guys began to realize they could trigger independent or stronger orgasms by embracing this old-yet-new erogenous zone-a recent LELO survey found that 71 percent of straight men in relationships had tried or wanted to try prostate stimulation. The same period also witnessed what Steve Thomson of LELO, a meticulously-designed luxury toy brand from Sweden, calls "The Great Prostate Rush of 2010-a bona fide run on the anal bank," in which consumers, especially heterosexual men, began to demand more stimulation for the p-spot. Vibration opened up a new world for couple's toys as well, which could be used to simultaneously stimulate the happy bits in two people with the same or different anatomies. They started incorporating vibes into everything from cock rings to masturbation sleeves, creating new bestselling toys. Meanwhile a host of developers realized what men playing with vibrators had long known: dicks like vibration. Masturbation sleeve maker Tenga, launched in 2005 in Japan, started to get a foothold in the US with products using innovative textures to move beyond mimicking flesh, and pushed sleeker, more modern designs. Things got interesting around the turn of the decade, though. "That's an entry point to everything else." "They made masturbation with a toy popular among straight men," says Leo Debois of, a male-focused toy retailer that launched in 2013. The market got a boost following the 1995 creation of the Fleshlight, a masturbation sleeve that tried harder than prior toys to mimic the feel of human orifices using better materials.
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Yet it's safe to say that by the mid-to-late 20th century male toys were often shady, poorly crafted, and targeted at men with performance issues-think penis pumps-likely limiting their wider appeal. There's not as much information out there on the history of male toys as there is on the ancient origins of toys for females. Within the past decade, male sex toys have come into a renaissance of design, quality, and diversity, fueling rapid growth (at some stores, sales are up by 1,000-percent over the past decade) from a changing demographic of men, and shaking off much of their old stigma.Īs Claire Cavanah, co-founder of the sleek and popular sex-positive toy retailer Babeland, puts it: "It's a good time to have a penis and prostate when it comes to sex toys."
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But recently this image has become outmoded. These depictions are part of a prevailing dim view of the historically limited world of male sex toys.